Founded in 2003, is a brand of designer lingerie for pregnant and nursing women who want to feel feminine and desirable as well as comfortable throughout their pregnancy. is the brainchild of Jules Fossett, who saw a gap for stylish maternity wear.

The key to Amoralia’s success is the research carried out to ascertain exactly what women want from their maternity lingerie. The result is a range that is not only stylish but also comfortable and practical, taking women through month one to breastfeeding. The collection includes maternity and nursing lingerie in satin, lace and lightweight microfibre, as well as flattering swimwear.

Amoralia firmly believes that function does not have to rule out femininity.

Amoralia on the Blog
Amoralia in the shops
Amoralia on the web